White label refers to a business model where products or services are developed by one company and sold under another brand's name. In this approach, the manufacturer is responsible for the design and production, while the purchasing business brands the product and brings it to market.
Common in industries such as technology, software, food, and consumer goods, white labeling enables brands to enter the market quickly.
What is a White Label Product?
A white label product is one that is manufactured by one company but sold under another company’s brand. The primary responsibility of the manufacturer is to develop and produce the product, while the retailer decides how to brand it for consumers. This model allows businesses to save on product development costs and quickly establish a market presence, especially in sectors like software and retail.
White label and private label are terms often used in business strategies. White label products are designed and produced by a manufacturer for various brands. These products maintain standard features, and the purchasing business only adds its logo. In contrast, private label products are specifically tailored to a retailer’s requirements, offering a more personalized branding experience, commonly seen in food, clothing, and cosmetics.
